HEB's Prescription Rewards Program Goes Platinum

SAN ANTONIO -- Following the success of its "My HEB Pharmacy Rewards Program," H.E. Butt Grocery Co. is now offering a "Platinum" version with some new perks, including coverage for some pet medications.

The initial rewards program, which offers 500 generic drugs for $5 each as well as discounts on other prescriptions, was launched in fall 2006.

The Platinum program includes a 90-day supply of medication for only $9.99, free health screenings, and coverage on select pet medications, according to information on HEB’s Web site. A $5 one-time enrollment fee is required.

The program is tied to HEB’s loyalty card.

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