HEB to Add Promotion, Markdown Software to Demand Management Capabilities
SAN ANTONIO -- Based on the success of its existing demand management software, HEB here is adding promotion and markdown management software to create a complete lifestyle pricing program for its stores.
The retailer is adding the Promotion and Markdown modules from San Carlos, Calif.-based DemandTec to complement its existing DemandTec Price solution.
"Our partnership with DemandTec has delivered significant business benefits for H-E-B," said Harvey McCoy, s.v.p., merchandising/procurement strategy, H-E-B. "Now we have the opportunity to completely manage the entire lifecycle of price utilizing DemandTec's technology."
H-E-B has more than 300 stores under the HEB, Central Market, and The Pantry Food Stores banners, and employs more than 56,000 associates.
The retailer is adding the Promotion and Markdown modules from San Carlos, Calif.-based DemandTec to complement its existing DemandTec Price solution.
"Our partnership with DemandTec has delivered significant business benefits for H-E-B," said Harvey McCoy, s.v.p., merchandising/procurement strategy, H-E-B. "Now we have the opportunity to completely manage the entire lifecycle of price utilizing DemandTec's technology."
H-E-B has more than 300 stores under the HEB, Central Market, and The Pantry Food Stores banners, and employs more than 56,000 associates.