Harris Teeter Using Big Data to Enhance Mobile, Social

Harris Teeter plans to deploy new next-generation predictive analytics software to better serve its customers through improved functionality of its mobile application (htmobile), its e-VIC program, as well as the newly launched Facebook application.

The grocer will use Charlotte, N.C.-based Tresata’s big data analytics platform to dynamically understand its product, customer and channel behaviors in an effort to provide better value across its online, mobile, social and brick and mortar channels.

“We are thrilled with the opportunities Tresata’s software will provide our ht mobile, e-VIC and Facebook platforms,” said Danna Jones, communication specialist for Harris Teeter. “As Harris Teeter was founded on excellent customer service, it is our top priority to continue to serve our customers at the highest level possible. Access to insights from this type of dynamic intelligence software will enable us to better understand our shoppers’ buying habits as well as present us with the opportunity to improve our level of service by giving our customers exactly what they want when they want it. We have been very pleased with the initial results from early tests.”

Harris Teeter expects Tresata’s analytics software to enable the grocer to analyze growing volumes of customer data -- including a customer’s purchasing history -- to offer more personalized services like e-VIC promotional offers.

Tresata has developed its analytics software on the same underlying technology that powers some of the most successful data and analytics companies like Google, Facebook and LinkedIn. Analytics applications developed by Tresata use Hadoop and enable companies to collect, process, analyze and compute insights that allow for rapid monetization of big data.