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Harris Teeter Solicits Wellness Stories from Shoppers for Commercials

MATTHEWS, N.C. -- Southeastern grocer Harris Teeter here is encouraging its customers to share their health and wellness success stories, with the chance to appear in a Harris Teeter commercial or on the retailer's Web site.

Since Jan. 1, Harris Teeter has been distributing "your wellness for life" brochures and 7-Day Meal Plans with more information about its so-called "life-enhancement" program. The initiative has been so well received, that within two weeks of the launch, the company said it made an unplanned second order of brochures to ensure everyone who wants to participate in the program will have a chance.

Customers' submissions to the contest must include a before and after picture, as well as a written overview of the participant's successes while following the program, Harris Teeter said. The contest is ongoing, and Harris Teeter said it will begin reviewing candidates' entries beginning on April 21, 2008.

Harris Teeter said its guidebook takes participants through a 15-week program designed to optimize health and well-being by offering nutrition information, stress management techniques, menu planning, recipes, a walking program, and more. Every day, participants will be able to earn up to 16 points by living their lives a little healthier.

In other wellness news, Harris Teeter has become a member of the EPA's GreenChill Advanced Refrigeration Partnership.

The EPA launched the GreenChill program to promote the use of advanced supermarket refrigeration technologies, strategies, and practices that reduce emissions of ozone depleting and greenhouse gas refrigerants.

In addition to becoming a GreenChill partner, Harris Teeter initiated a variety of sustainable practices during 2007. Shoppers can now choose from plastic, 100 percent recycled paper or a reusable bag upon check out. The grocer is also bringing more awareness to the recycling centers located in the front of all stores.

Harris Teeter said it recycles on average 30,000 tons of cardboard and 1.9 million pounds of plastic each year.
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