Harris Teeter Cardholders Get Resort Discounts

Harris Teeter VIC (Very Important Customer) cardholders now have access to exclusive vacation savings, thanks to the Southeast regional grocer’s ongoing partnership with the Amelia Island Convention & Visitors Bureau (CVB). Through Dec. 31, VIC cardholders will receive discounts at 25 Amelia Island businesses, including accommodations, restaurants, activities and shopping.

“Our partnership with Harris Teeter has proven to be a great success, by any measure,” said Gil Langley, president and CEO of the Amelia Island CVB in Fernandina Beach, Fla. “We have more island businesses offering discounts this year, which means even more added value for Harris Teeter customers.”

Begun in January 2010, the partnership has offered an annual three-month-long travel sweepstakes that ends with one e-VIC subscriber winning a trip to the resort island, followed by special deals for cardholders.

The discounted deals are available only to customers who present their VIC cards at checkout. With accommodation discounts, customers must mention the Harris Teeter deal when making their reservations. Shoppers can go online to learn more about the Amelia Island deals for Harris Teeter customers, including a list of available discounts.

Matthews, N.C.-based Harris Teeter Inc., a wholly owned subsidiary of Harris Teeter Supermarkets Inc., employs about 25,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia.