Hannaford’s New Web Site Lets Shoppers Make Lists, Offers Recall Info

Hannaford Supermarkets has unveiled a new Web site at www.hannaford.com, enabling visitors to create shopping lists with prices for individual items, as well as giving the Delhaize Group banner a way to inform customers in case a product they’ve bought is recalled.

According to a published report in the Albany, N.Y., Times-Union, Scarborough, Maine-based Hannaford decided against implementing a loyalty program to collect shopper information that can be leveraged in the event of a recall. Even when customers register online to become members of myHannaford for such exclusive benefits as special coupon offers, only an e-mail address is requested.

“That was an intentional move, to collect less information up front, so people can start using” the site, which went live June 1, Hannaford spokesman Matt Paul told the newspaper.

The site allows users to choose from several local stores, and will then show only those products the selected store carries.

In addition to item and price information for shopping list generation and the recall notification ability, the site features information on recipes and party planning, health and food safety, and an online pharmacy section that lets myHannaford members view prescription histories, refill prescriptions to be sent to any Hannaford store pharmacy and get drug information. Members can also create nutritional profiles that list any items they’re allergic to, so that when they’re compiling shopping lists, items that may be harmful to them can be flagged.

The shopping lists created by members through the site can be printed or sent to a BlackBerry, iPhone or similar electronic devices. The printed list will feature a bar code that can be scanned at the store, allowing for any recall notifications, as well as notice of special promotions on items bought by the list creator. Additionally Hannaford’s in-store magazine is available online.

“Our goal was to create an innovative, convenient online destination that is an extension of our stores,” said another Hannaford spokesman, Michael Norton was quoted as saying in the Times-Union article.

In the short time the new site has been up and running, “we’re getting good feedback,” according to Paul.
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