Halo Economics and the Impact on Grocery Decision Making

As grocery retailers explore innovative technologies, there is growing interest in new approaches to category management and promotional activity.

This new e-book puts the spotlight on the “Halo Effect” and how higher sales and profits are driven by capitalizing on the powerful relationships between different products. It explores:

• How selecting the right promotional products propels sales of higher-margin associated products.
• The impact of the halo on total store sales and why a cross-category approach delivers a competitive advantage.
• A breakdown of the significant financial benefits seen by a major retailer over a two-year period, powered by Daisy's A.I.-enabled technology.