San Diego-based mobile solutions provider Gourmet Apps has released the new version of its iPhone application, version. 2013.1, which is intended for small and midsize grocers wishing to increase customer loyalty through mobility.
The latest release includes a new deli ordering function designed as a convenience feature for shoppers and a revenue generator for grocers. The app uses an integrated "text your order" process that generates an order ticket for the deli counter.
"Advance Deli Ordering not only significantly improves shopper loyalty and satisfaction, but also increases a grocer's ability to field more orders and generate higher revenues without increasing overhead,” said Gourmet Apps CEO, Alexa Davis.
In addition to mobile deli ordering, the new iOS shopper application provides the grocer with advanced mobile analytics that produces shopper data unique to each retail grocery location. "While the national chains have been onboard with mobile for some time, the independents are now looking to catch up," added Davis. "And with Smartphone usage among grocery shoppers now near 49%, the interest in an affordable mobile solution is huge."