As grocery stores become more like restaurants while delivering prepared foods and meal solutions, it’s obvious that grocery retailers should be looking to the culinary community for tips on how to deliver a more compelling experience.
There was plenty of inspiration to be had this week, when I had the opportunity to join a “pork crawl” in New York hosted by the National Pork Board. Our group of journalists spent a day visiting nine restaurants in Brooklyn and lower Manhattan, sampling unique pork-based dishes at each stop.
But it’s not just about the food – it’s the stories behind it and the process to achieve it. Whether searching for ready-to-eat meals or home-prep guidance, curious consumers are hungry for inspiration.
So, based on my pork crawl experience, here are three ways grocery retailers can generate some new excitement in their fresh and prepared foods offerings: