GMA to Launch New Environmental Project

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GMA to Launch New Environmental Project

The Grocery Manufacturers Association said it will conduct landmark research for the industry into the environmental footprint of consumer packaged goods.

The consumer packaged goods trade group said it has chosen McKinsey & Co., Inc. to help it research and them create The Market Basket Measurement Tool for Sustainability. A project of the GMA Sustainability Leadership Committee, the tool should help determine the environmental footprint of a typical consumer's average weekly grocery purchases, setting key benchmarks against which industry members can gauge the progress of their sustainability initiatives.

"The Market Basket Measurement Tool will provide thought leaders with insights that will further their sustainability initiatives and help consumers and other key constituents understand just how far the industry has come and where we are going," noted GMA s.v.p. of industry affairs Stephen Sibert.

The Tool for Sustainability will analyze key data from a lifecycle perspective to estimate the environmental effect of a representative consumer market basket of CPG products in such areas as energy use, water use, and greenhouse gas emissions.

The project will establish the footprint of the same set of products five to 10 years ago as well as today, and will make projections on expected future impact. The end result will demonstrate the evolution of CPG products' environmental footprint, communicate to stakeholders the progress that the industry has made, and help define reasonable expectations for the future.