Glory Foods, Inc. said it will launch a new holiday marketing campaign featuring “The Glory Foods Green Bean Challenge,” in which nine out of 10 consumers preferred Glory Foods Seasoned Southern Style Green Beans over a leading national brand in a blind taste test.
The Green Bean Challenge is being promoted nationally through television, in-store displays, print publications, Glory Foods’ YouTube channel, as well as on the Glory Foods website, where consumers can take the challenge themselves.
“We are excited about the ongoing response from consumers in The Green Bean Challenge,” said Dan Charna, VP of operations for Columbus, Ohio-based Glory Foods. “Over and over again, they choose our green beans because of the flavor, which they can’t believe came from a can.”
Glory Foods has held The Green Bean Challenge around the country in malls, at NASCAR events and state fairs, where consumers repeatedly chose the Glory Foods brand over its competitor’s green beans.
“We plan to have similar consumer testing in markets around the country via The Green Bean Challenge,” Charna added. “We want to keep spreading the word that Glory Foods produces seasoned, ready-to-eat green beans with great flavor you can savor straight from the can. Our green beans are perfect for a holiday meal or any day of the week.”
Glory Foods is the category leader in Southern-style, heat-and-serve products including seasoned canned vegetables, cooking bases, hot sauces and fresh greens.