Giant-Landover A+ School Rewards Marks 25 Years
Since it began 25 years ago, “A+ School Rewards” has enabled Giant Food LLC customers to help earn money for local schools when they shop for food. Schools aided through the program can earn cash for technology, scholarships, school programs, field trips, playgrounds and other educational needs.
2012’s A+ School Rewards top earner, Mater Dei School, received more than $26,700, with which it bought new computers for the library. “This award will have an immediate and profound impact on our small independent school,” noted Billy McMurtrie, Mater Dei’s headmaster.
To take part in the program, customers must sign up each year and designate up to two schools by visiting a Giant Food store or going online. Shoppers amass A+ School Rewards with each purchase made using a Giant card starting Oct. 4 and continuing through March 20. Giant Food is encouraging customers to enroll or to redesignate their schools beginning Sept. 1, so their selections can start earning points when the program takes effect.
“In its 25th year, A+ School Rewards continues to be Giant’s flagship educational program,” noted Anthony Hucker, president of Landover, Md.-based Giant Food. “Hundreds of thousands of students and educators across Maryland; Virginia; Washington, D.C.; and Delaware have been able to benefit from this tremendous rewards initiative.”
Beginning in November, current school totals will be available on the A+ website. To date, Giant customers have helped local schools earn more than $88 million through the program.
An Ahold USA company, Giant Food operates 169 supermarkets in Virginia, Maryland, Delaware and the District of Columbia, and employs about 20,000 associates.