Giant Eagle Optimizes Weekly Promo Displays with New Optimization Solution

In a bid to streamline and optimize its weekly promotion display-planning initiatives, Giant Eagle has tapped Galleria Retail Technology Solutions for its Promotional Display Optimization application. As the only retailer to automate its promotional displays on this scale, Giant Eagle is now able to create customer-centric merchandise planograms on a store-by-store, weekly basis to ensure the products advertised in its weekly fliers are optimized on the shelf to meet demand.

Upon completion of a five-month initial implementation in its 138 stores, the regional food retailer has achieved significant sales gains while reducing end-of-promotion inventory.

"To guarantee a satisfying shopping experience, it's imperative that the merchandising of our in-store displays reflect our weekly promotion plans and that inventories are optimized for each store's unique demand," said Stephanie White, Giant Eagle's VP of sales systems and operations. "With Galleria's solution, we can quickly and easily generate high-quality merchandise plans to ensure the right products are displayed at the right stores in the right quantities when customers want them. Because the solution is intuitive and easy to use, we were able to deploy it rapidly and begin achieving a return on investment immediately."

Using Galleria's automated application, Giant Eagle incorporates store-specific data to optimize end cap displays, thus reducing out-of-stocks and eliminating excess inventory. The speed of the solution allows Giant Eagle to operate efficiently, with the ability to produce more than 2,000 planograms per day. Further, the training program developed by Galleria enables team members to become fully fluent with the application quickly.

Kent Smith, senior consultant for Chicago-based Galleria, commends the company as "truly an innovative, fast-paced retailer. The scalability of our merchandising application combined with Giant Eagle's refined business processes enables Giant Eagle to execute successful, profitable promotions every week."

With 159 corporate and 60 independently owned and operated supermarkets throughout western Pennsylvania, Ohio, north central West Virginia and Maryland, Pittsburgh-based Giant Eagle also operates 150 fuel and convenience stores.
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