Front-end Shoppers Don’t Switch Lanes

Front-end shoppers are looking to get in and out of the store quickly – and one in three will walk away if a desired item is not available, according to the Front End Focus study conducted by Wrigley.

In addition, the research finds that 70 percent of front-end shoppers will not switch lanes to buy an item.

Thus, consistency in merchandising across all lanes is important, Wrigley suggests. Retailers should make sure that each lane is well merchandised, including the three “power categories” of front end – confectionery, beverages and magazines.

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