FreshDirect Expanding in 3 States
Online grocer FreshDirect will expand service to new customers living in more than 90 ZIP codes in New York, New Jersey and Pennsylvania. The move follows an eight-county expansion from Center City Philadelphia to the greater Philadelphia area suburbs in January 2013.
“With our suburban customer growth outpacing customer growth in urban areas, the demand is one of the key drivers for our ahead-of-schedule expansion into northern and southern New Jersey,” explained Jason Ackerman, co-founder and CEO of Long Island City, N.Y.-based FreshDirect. “This extended delivery footprint will also bridge our successful operations in the New York metro and greater Philadelphia area and reach the growing demand from moms and suburban customers.”
The largest expansion area encompasses 67 ZIP codes in New Jersey, offering service to customers in Bergen, Essex, Hudson, Middlesex, Morris, Passaic, Somerset and Union counties in northern New Jersey, and Camden and Gloucester counties in the southern part of the state. Additional areas slated to receive service include ZIP codes in New York’s Nassau and Suffolk counties, and Pennsylvania’s Delaware and Philadelphia counties.
“Our unique farm-to-fork delivery model, now available to households in 14 counties, sets a new standard for customers to create a new relationship with food,” said Ackerman.
FreshDirect delivers fresh-from-the-farm foods and brand-name groceries to customers in the greater New York, New Jersey and Connecticut metro areas and the Greater Philadelphia area in Pennsylvania.