The Fresh Market Gets 'Smart' with BTS Program

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The Fresh Market Gets 'Smart' with BTS Program

Specialty grocer The Fresh Market is offering a collection of what it considers healthy, tasty, portable foods for college students, on-the go families, or anyone who wants a quick brain boost, in its “The Fresh Market gets Smart for Back to School” promotion.

The online program features about a dozen items, including Crispy Green’s Apples, Amy’s Organic Cream of Tomato Soup, and Seapoint Farms Dry Roasted Edamame. The full Smart Foods collection is also available for $36.99, and includes a reusable shopping tote—presumably a suggested starter kit for a college student heading off to school.

Subscribers to the specialty grocer’s “Fresh Ideas” newsletter received a promotional e-mail with links to The Fresh Market’s Online Market. The offer includes a promo code offering free shipping with a purchase of $50 or more.

The Fresh Market, headquartered in Greensboro, N.C., currently operates over 80 stores in the Southeast, Midwest, and Mid-Atlantic.