Fresh & Easy Launches Mobile Summer Street Fair

Tesco-owned Fresh & Easy is looking to spice up the summer with its Fresh & Easy Street Fair which will be traveling to select locations across California, Arizona and Nevada through September. The street fair features Fresh & Easy’s first-ever food truck, which will be serving a menu of free items made exclusively with fresh&easy private label products.

The menu includes Southwest Chicken Tacos, Spicy Soyrizo Tacos, Thai Turkey Lettuce Wraps, Tangy Bleu Cheese Sliders and Mango Carnitas Stuffed Peppers. Recipes and picnic tables will be available for neighbors to enjoy along with local musical acts and otherpromotions, such as:

  • "Take It Easy" tent with massage therapists offering free chair massages
  • "Meals Made Easy" tent where neighbors can talk to a nutritionist about meal ideas and healthy eating tips
  • "Shopping Made Easy" with a Fresh & Easy team member on hand to help customers find all the products needed to recreate the tasty food truck menu options at home

The Fresh & Easy Street Fair will stop at about four stores per week and will be visiting other local events during its tour, and will keep shoppers posted of its location via its Twitter page (@fneasytruck), which will be updated daily.

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