Fresh Madison Market, located on the campus of the University of Wisconsin-Madison, and Fresh City Market, located next to Purdue University, won three American Advertising Awards.
Fresh Madison Market won the Gold American Advertising award for the Best Consumer Website as well as for Best Writing for http://freshmadisonmarket.com. TMA+Peritus, a Madison-based agency for both stores, designed, developed and wrote the website.
Fresh City Market won Best Webisodes for an entry called Proper Execution with Coach Matt Painter. The series features the head coach of the Purdue men’s basketball team and promotes the store through humor while also providing basketball instruction. The series also won the Judges Choice award. The webisodes can be viewed at www.freshcitymarket.com/matt-painter. The Matt Painter series has more than 60,000 views.
“We worked diligently with our agency partner to create a dynamic website that connected with our Millennial audiences,” said Jeff Maurer, co-owner of the two stores. “We certainly added an engaging element by writing to college student shoppers.”