Fresh Brands to Develop Centralized Pricing Solution

SHEBOYGAN, Wis. - Fresh Brands, Inc. here plans to develop and execute pricing strategies across its 102 corporate and franchised Piggly Wigglys and Dick's Supermarkets.

To do this, the wholesaler/retailer will replace several of its mainframe applications by implementing TCI HQ from Irvine, Calif.-based TCI Solutions for centralized strategic pricing.

The solution delivers comprehensive rules-based, multidimensional pricing capabilities to Fresh Brands, enabling the retailer to create business objective rules, automatically generate prices, and transfer approved price changes to stores.

"We will increase our efficiency by consolidating and standardizing critical item information and processes, develop pricing rules and automatically generate prices for
our stores," said Tom Timler, c.i.o of Fresh Brands, Inc. "TCI's solutions remove legacy constraints, allow us to respond quickly to market needs and more effectively support our current business initiatives."

As a part of its enterprisewide merchandising initiative, Fresh Brands is also using TCI's Category Analyzer and RES Tools.

Category Analyzer is a reporting and sales analysis tool that provides item movement and profitability reporting. RES Tools gives the company the flexibility to personalize the system to meet specific user requirements and accommodate new strategic business practices.
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