Learn about how Kroger's innovative corporate social responsibility approach benefits the community and drives dairy sales, in a free webcast Wednesday, Jan. 27, 3:30 p.m. ET/ 2:30 p.m. CT/ 12:30 a.m. PT, sponsored by the Milk Processor Education Program (MilkPEP) and hosted by Progressive Grocer.
The dairy aisle – and specifically milk – remains the top profit driver in retail. Cause marketing has the power to bring new shoppers in-store and keep them coming back. For the second year in a row, Kroger has brought to life MilkPEP’s Great American Milk Drive program as Pour It Forward – a uniquely branded initiative under its Bringing Hope To The Table platform to fight hunger.
Hear firsthand how and why Kroger chose to activate this campaign in more than 2,300 stores nationwide.
Click here to register and for more information.