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Fred Meyer Expands Launch of Rewards Card

PORTLAND, Ore. -- Fred Meyer Stores, based here, rolls out its Fred Meyer Rewards Card at Oregon and Western Washington locations this week. Designed to attract and reward customer loyalty, the Rewards Card is now available in all Fred Meyer markets.

The company has already introduced the Rewards Card in its Idaho, Eastern Washington, and Alaska stores. Additionally, according to the Kroger-owned grocer, the card is different from cards offered by other retailers in that it isn't tied into price. It is Fred Meyer's first loyalty card program.

"Our Fred Meyer Rewards card is not like any other supermarket card," explained Natalie Ream, the company's group v.p. of sales promotion and marketing, in a statement. "It does not affect prices in any way. You still get the same low prices whether you use the card or not. No gimmicks, no pricing games, and no fees to join."

Instead, the Rewards Card will pay customers a rebate for simply using the card when they shop at Fred Meyer. Shoppers earn one "point" each time they spend five dollars at Fred Meyer. If a customer earns at least 100 points during a 13-week period, he or she qualifies for a rebate. Points will be tallied and displayed on the shopper's receipt every the card is used when making a purchase. Rebates will be mailed to customers at the end of the 13-week period.

As an incentive to sign up, new Rewards customers will receive 20 points the first time they use their cards. Shoppers have the option of applying online at Cardholders can also update their card accounts online and view their current award programs.

Fred Meyer has 129 large multi-department stores in four western states, offering one-stop shopping for a wide range of food, apparel, and general merchandise products.
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