FMI, GMA to Launch In-store Food Pyramid Campaign in Fall
WASHINGTON D.C. -- A task force comprised of the Grocery Manufacturers Association and the Food Marketing Institute plans for a fall launch of a new multi-year, in-store promotion campaign to promote the USDA's new food pyramid dietary guidelines, and it has picked Pittsburgh-based retail marketing firm MatchPoint Marketing here to create the campaign.
The task force said the campaign will be the largest effort to date undertaken by the food and beverage industry to help consumers learn more about healthy eating. It is dependent on support from retailers, and should debut this fall. Titled "Take a Peak," it will translate the pyramid's guidelines into a hands-on shopping experience, the trade groups said.
MatchPoint is a subsidiary of Acosta Sales and Marketing, based in Jacksonville, Fla.
The task force said the campaign will be the largest effort to date undertaken by the food and beverage industry to help consumers learn more about healthy eating. It is dependent on support from retailers, and should debut this fall. Titled "Take a Peak," it will translate the pyramid's guidelines into a hands-on shopping experience, the trade groups said.
MatchPoint is a subsidiary of Acosta Sales and Marketing, based in Jacksonville, Fla.