ECRM Adds Advertising Reports to its Solutions

Cleveland, Ohio-based ECRM has launched a series of reports and a new blog on retail circular ads, designed to provide analysis and insights on retail promotions from major retailers including Walmart, Kroger, Walgreens, Safeway, Best Buy, OfficeMax, Aldi, and 160 additional others in the U.S. and Canada.

Its regular Promotional Reflections reports examine holiday promotions, promotions of key product categories, and retail channels. Using data from ECRM’s Ad Comparisons database, data is analyzed to offer unique insights into how retailers advertise brands. The reports include trends, key findings, share of ads, creative strategies, top categories promoted, and retail circular comparisons.

Recent reports have covered Halloween, Thanksgiving, Black Friday, and Perishable Foods. Throughout 2011 ECRM will release reports on topics relating to holiday shopping, pet supplies, health and beauty, Super Bowl, back-to-school, and more throughout 2011. The Promotional Reflections reports can be found at

ECRM’s weekly blog, Circular Logic, highlights the latest trends and news in circular advertising. Tom Pirovano, ECRM’s VP of industry insights, comments on weekly ads across channels allowing readers to easily post questions and share opinions on the latest advertising trends. To view the Circular Logic blog, visit

ECRM’s Ad Comparisons solution – a component of ECRM’s MarketGate software -- was developed to enable those in the CPG industry to search over 250 million feature ads covering more than 160 retailers and hundreds of markets in the U.S. & Canada. Ads can be viewed by full circulars, page, ad block and detailed line listing.

For information on Promotional Reports or Ad Comparisons, please visit


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