Dr. Praeger’s Bows New Logo, Packaging

Dr. Praeger’s Sensible Foods has unveiled a new brand logo and packaging in an effort to give its product line a crisp new look and to better reflect the brand’s mission to make healthier food more approachable for consumers.

“We felt it was time to freshen our imaging,” said Larry Praeger, the company’s VP. “We’re committed to providing consumers with quality frozen food products, and we believe this change reflects that.”

The logo upgrade includes the company name slanted playfully in a softer font with lighter blue hues, accompanied by a leaf and heart-shaped apostrophe that gives a nod to real ingredients and nutrition.

In addition to the new logo, the updated packaging better highlights product attributes, making it more convenient for consumers to find products that fit their dietary and nutritional needs. “This rebranding demonstrates the core values of our company; to provide healthier food made with the finest, recognizable ingredients,” Praeger added.

Dr. Praeger’s new packaging began rolling out this month with the aim to complete its distribution to all retailers by July 2013.

Founded in 1994, Elmwood Park, N.J.-based Dr. Praeger’s Sensible Foods offers a broad assortment of veggie burgers, fish sticks, chickenless nuggets and patties, and veggie pancakes and snacks.