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Dollar General Completes Merchandising Team Realignment

GOODLETTSVILLE, Tenn. -- National discount retailer Dollar General Corp. said on Friday it has completed the realignment of its merchandising team as anticipated with several recent leadership appointments. Its new staff includes a former merchandising director of the Fleming Cos.

In recent weeks, the company added the following leaders to its merchandising team: Denny Zimmerman, a 25-year veteran merchant previously with 7-Eleven and American Stores; Keith Reynolds, an 18-year veteran merchant previously with Bon Ton Stores; Bryan Wheeler, a 21-year veteran merchant previously with Sears and Kmart; and Victoria Kopyar formerly with Target.

Zimmerman, who also served as director of merchandising for the Fleming Companies before working at 7-Eleven, is the new v.p./divisional merchandise manager of non-food consumables. He and John Cosma, v.p./d.m.m. of food and perishables report to Rita Branham, s.v.p. and general merchandise manager of consumables.

Reynolds joins Dollar General as the new v.p./d.m.m. of apparel and Wheeler as the new v.p./d.m.m. of home. Along with Rick McNeely, v.p./d.m.m. of seasonal, Reynolds and Wheeler report to Jim Thorpe, s.v.p./g.m.m. of apparel, home, and seasonal.

Kopyar is Dollar General's senior director of product and brand development, a new position. Previously, she oversaw the candle and accessories category at Target. Prior to that, Kopyar was an assistant v.p./audit manager at U.S. Bank in Minneapolis.

Branham, Thorpe, and Kopyar report to Beryl J. Buley, division president of merchandising, marketing and global supply chain.
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