Diageo Reorganizes North American Operation, Appoints New President, U.S. Spirits

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Diageo Reorganizes North American Operation, Appoints New President, U.S. Spirits

Stamford, CT--Spirits, beer and wine company Diageo said yesterday it will simplify its North American organization and consolidate its spirits operations under the leadership of Larry Schwartz, who was appointed president, U.S. spirits effective immediately.

Schwartz had been president of key markets for Diageo North America.

"As Diageo celebrates its seventh anniversary, I am proud to have the opportunity to build on our success in North America and implement this further evolution of our strategy," said Ivan Menezes, President and CEO, Diageo North America. "It will allow us to build on our leadership position in the responsible sale and marketing of spirits in the U.S."

Prior to serving as the president of key markets, Schwartz was president of Diageo Northeast. He began his career at Joseph E. Seagram & Sons in 1975 where he advanced quickly, ultimately serving as president of the company.

In other changes, Kevin O'Neil, currently president of control markets, will continue to lead the control states as president. Mr. O'Neil will be directly responsible for managing the relationship with the National Alcohol Beverage Control Association (NABCA) Board of Directors.

Gilbert Ghostine, currently president of major markets, is appointed managing director, Northern Europe, comprising the Nordics, Germany, France, Benelux, Austria, Switzerland, the Baltics, and Euro-Beer. Mr. Ghostine will be based in Paris.

Diageo trades in some 180 markets around the world. Its brands extend across the spirits, wines, and beer categories, and include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.