As the first yogurt brand to advertise during the Super Bowl in 2012, Dannon Oikos is upping the ante this year by reuniting TV legends John Stamos, Bob Saget and Dave Coulier in the brand’s new TV spot, which aims to present nonfat yogurt as a delicious but healthy game-day snack.
The ad will run during the fourth quarter of the big game on Feb. 2 as part of a fully integrated campaign that also includes an experiential activation in New York City beginning Jan. 29, as well as the launch of Dannon Oikos food trucks.
“Our advertising during the big game helps educate Americans about how Dannon Oikos Greek yogurt fits into the fabric of American life,” said Sergio Fuster, chief marketing officer for The Dannon Company. “Our ad in 2012 was a big hit for us and helped encourage a lot of Americans to give Greek yogurt and Oikos a try. In 2014, we’re building on our success as the leading maker of yogurt by focusing on the lighter side of the big game with a very entertaining ad for the brand.”
Additional Dannon Oikos online content, including the release of an ad teaser (below), features the three former “Full House” stars promoting the snack as both entertaining and delicious. Stamos began his partnership with Dannon Oikos in 2011; the brand aims to build on the collaboration with the addition of Saget and Coulier.
Michael Neuwirth, senior director of public relations, The Dannon Company, added that the brand’s “participation in the big game is another opportunity for us to educate Americans about how Dannon Oikos Nonfat yogurt can be a deliciously better-for-you part of every day, especially game day, a day not always associated with the most healthful food choices.”