Cub Foods $78K 'Domino Effect' Benefits Second Harvest
STILLWATER, Minn. - Cub Foods' corporate headquarters here provided the backdrop for a display of 10,000 dominos used to reveal Cub's annual donation to Second Harvest Heartland Food Bank. Once toppled, the dominos revealed a donation amount of $77,800 that was raised in Cub Foods' Round-Up Program.
During September and October 2006, Cub customers were asked to "round up" their grocery bills to the next dollar, with donations benefiting Second Harvest. Cub matched its customers' donations, resulting in a donation of nearly $78,000 that will ease the hunger of hundreds of thousands of people in Minnesota and Wisconsin. As one of the largest donors to Second Harvest, Cub Foods is helping to eradicate hunger in the communities it serves.
"Domino wizard" Robert Speca spent the better part of Monday setting the dominos in precise order the dominos would fall in one continuous chain. The event illustrated the "domino effect" of charitable giving.
"When one person or organization gives, then others will follow," said Steve Irland, Cub's v.p./marketing, advertising and public relations. "We hope that this illustration of giving back - by Cub and its customers - encourages others to give as well."
Each year, Second Harvest Heartland distributes 30 million pounds of food to 800 non-profit agencies in a 59-county service area in Minnesota and Western Wisconsin. Donations such as the one made today are crucial to meeting the growing needs of Midwest families.
Established in 1968 as one of the nation's first discount grocery stores, Cub Foods was purchased in 1980 by Supervalu and currently operates 54 stores in the Twin Cities.
During September and October 2006, Cub customers were asked to "round up" their grocery bills to the next dollar, with donations benefiting Second Harvest. Cub matched its customers' donations, resulting in a donation of nearly $78,000 that will ease the hunger of hundreds of thousands of people in Minnesota and Wisconsin. As one of the largest donors to Second Harvest, Cub Foods is helping to eradicate hunger in the communities it serves.
"Domino wizard" Robert Speca spent the better part of Monday setting the dominos in precise order the dominos would fall in one continuous chain. The event illustrated the "domino effect" of charitable giving.
"When one person or organization gives, then others will follow," said Steve Irland, Cub's v.p./marketing, advertising and public relations. "We hope that this illustration of giving back - by Cub and its customers - encourages others to give as well."
Each year, Second Harvest Heartland distributes 30 million pounds of food to 800 non-profit agencies in a 59-county service area in Minnesota and Western Wisconsin. Donations such as the one made today are crucial to meeting the growing needs of Midwest families.
Established in 1968 as one of the nation's first discount grocery stores, Cub Foods was purchased in 1980 by Supervalu and currently operates 54 stores in the Twin Cities.