CSPI to Call for Nutrition Standards, Curbs on Certain Marketing Techniques

WASHINGTON – In advance of the forthcoming release of the final version of 2005 Dietary Guidelines for Americans expected next week, the Center for Science in the Public Interest (CSPI) released new Guidelines for Responsible Food Marketing to Children, which it will call on food manufacturers, broadcasters, restaurants, movie studios, and others to adopt.

CSPI’s guidelines will include new nutrition standards for those foods that can be marketed to kids, and curbs on some commonly used food-marketing techniques.

The organization -- best known for publicizing the nutrition content of popular restaurant foods and for lobbying for passage of Nutrition Facts labels on packaged foods -- will also highlight what it says are, “particularly egregious examples of food marketing aimed at kids including television ads, magazine ads, toy promotions, and in-store displays.”
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