Names Safeway Vet COO/CFO Inc. has appointed Mir Aamir as the company’s chief financial officer and chief operating officer. Aamir joins from Safeway, Inc., where he was president of customer loyalty and digital technologies.

Aamir (pictured left) brings more than 18 years of finance, strategy and operating experience, primarily in the retail and consumer packaged goods (CPG) industries, and he will oversee the company’s financial and accounting functions, as well as its operations and the international business.

“For the past 15 years, has worked to bring a digital consumer experience to high-volume retail and CPG industries," said Steven Boal, chief executive officer. "Mir has also been a pioneer in this space and is a recognized and well-respected thought leader who brings extensive, highly relevant experience to our business."

At Safeway, Aamir lead the Just for U platform, the company’s digital and mobile platform for loyalty and targeted marketing, reaching more than six million registered shoppers to date. Previously at Safeway, he was SVP of marketing strategy, financial planning & analysis (FP&A), pricing and shopper card. Before that, he held the position of group VP, FP&A and strategy, for all of Safeway’s U.S. business units with annual sales exceeding $33 billion.

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