CoolBrands Will Distribute Unilever Products
TORONTO - CoolBrands International, Inc. has entered into an agreement with Unilever Ice Cream to distribute Unilever's branded ice cream and related frozen dessert products.
In accordance with the agreement, Eskimo Pie Frozen Distribution, Inc., a wholly owned subsidiary of CoolBrands, is to distribute the full line of Unilever?s packaged ice creams and frozen novelties to retailers in specified channels of distribution in California, Florida, Oregon, and Washington, as well as the metropolitan New York area. Among Unilever?s brands are Ben & Jerry's, Klondike, Popsicle, Good Humor, and Breyer's.
"The alignment of Unilever's brands with CoolBrands' distribution capabilities is a good strategic fit for both companies," said CoolBrands president and co-c.e.o. David J. Stein. "Partner brands are an important component of our distribution strategy, and we believe Unilever will be a valuable partner for CoolBrands going forward."
"We are excited to team up with CoolBrands in these markets," said Bruce Shoecraft, v.p. for Sales - Out of Home for Unilever Ice Cream. "We believe the combination of our strong brands with CoolBrands' outstanding distribution capabilities will drive growth for Unilever and CoolBrands over the long term."
In July CoolBrands acquired substantially all of Nestle's U.S. distribution assets, making CoolBrands one of only two direct-store-delivery ice cream distribution systems with broad penetration of major markets across the United States in the grocery and c-store channels.
In accordance with the agreement, Eskimo Pie Frozen Distribution, Inc., a wholly owned subsidiary of CoolBrands, is to distribute the full line of Unilever?s packaged ice creams and frozen novelties to retailers in specified channels of distribution in California, Florida, Oregon, and Washington, as well as the metropolitan New York area. Among Unilever?s brands are Ben & Jerry's, Klondike, Popsicle, Good Humor, and Breyer's.
"The alignment of Unilever's brands with CoolBrands' distribution capabilities is a good strategic fit for both companies," said CoolBrands president and co-c.e.o. David J. Stein. "Partner brands are an important component of our distribution strategy, and we believe Unilever will be a valuable partner for CoolBrands going forward."
"We are excited to team up with CoolBrands in these markets," said Bruce Shoecraft, v.p. for Sales - Out of Home for Unilever Ice Cream. "We believe the combination of our strong brands with CoolBrands' outstanding distribution capabilities will drive growth for Unilever and CoolBrands over the long term."
In July CoolBrands acquired substantially all of Nestle's U.S. distribution assets, making CoolBrands one of only two direct-store-delivery ice cream distribution systems with broad penetration of major markets across the United States in the grocery and c-store channels.