ConAgra Launches Website Featuring Quick Dinner Solutions

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ConAgra Launches Website Featuring Quick Dinner Solutions


Omaha, Neb.-based ConAgra Foods is serving up a new online resource to help time-strapped consumers achieve "The faster, smarter way to dinner": The website helps consumers find recipes for quick, easy dinners, and also shows them where they can buy the ingredients on special at local grocers.

"Many consumers just don't have time to plan all of their meals in advance. In fact, we found that more than 50 percent of the time, they make that decision within an hour of having dinner," said Brett Groom, VP of media, digital and social media at ConAgra Foods. "With such little time to plan and prepare, it's important to have quick meal ideas at the ready, using items they're likely to have on hand. We keyed in on these consumer behaviors when developing ReadySetEat, with a focus on convenience, value and nutrition."

To ease dinner-time prep, all recipes on

-- take less than 30 minutes pantry to plate or prep time (or 15 minutes of simple prep plus time to bake or slow cook);

-- contain no more than seven ingredients; and

-- contain common items that most people have on hand.

In addition, ReadySetEat focuses on linking recipes with individual tastes and lifestyles through the Shared Tastes panel of contributors -- a diverse mix of bloggers who fall into different lifestyle categories, like "working mom," "health conscious," and "cooking for two." This panel offers reviews on the taste, speed and ease of preparation, and all other users are invited to rate and review recipes as well.

Through a partnership with GroceryServer, each recipe page on highlights the ingredients that are currently on sale at consumers' local grocer based on their ZIP code and selected preferred store. This unique on-sale feature provides this information for any ingredient that's on sale locally, not just ConAgra Foods brands.

An advanced search option lets users find recipes that target specific nutrition needs like recipes that are higher in fiber, calcium and antioxidants, lower in calories or fat or carbohydrate-controlled.