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Safeway Inches Up in Ad Age's Megabrands Ranking
NEW YORK -- Thanks to its voluminous Lifestyle image marketing push, Pleasanton, Calif.-based Safeway is for the second year in a row the only full-fledged supermarket chain to make it into Advertising Age magazine's Megabrands Report, which ranks advertisers by total ad spending in the latest full year. Wal-Mart, Target, and Kmart are also on the list. -
Wal-Mart to Revamp Pharmacy Positioning via Big Multi-media Push
BENTONVILLE, Ark. -- Get ready to see Wal-Mart's pharmacy operations in a whole new light. The world's largest retailer is prepping to unveil its largest pharmacy marketing effort ever, according to Kansas City, Mo.-based ad agency Bernstein-Rein, which is working with the chain on the project.