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U.S. chain store sales down 5 percent in July
Leaner inventories and a shift in state sales-tax holidays hampered U.S. chain store sales in July, which were off 5 percent on a same-store basis, compared with the same period last year, according to the International Council of Shopping Centers (ICSC). -
Are Value-Themed Ads Making an Impact?
Advertisers are aiming to reach the value-minded consumer with creative advertising executions that deliver recession-themed messaging. Nielsen IAG examined 67 value-themed ads across 11 national advertisers and found that breakthrough retention rates were not as expected.