HEALTH & WELLNESS: New Index Takes Different Approach to Nutrition
At a time when the food industry is awash in programs aimed at helping shoppers make healthier choices at the shelf, including such well-publicized initiatives as Hannaford’s Guiding Stars, Supervalu’s NutritionIQ, Topco’s NuVal and the just launched – and already controversial – Smart Choices, developed with the input of a coalition of consumer packaged goods companies including Kraft and Kellogg, it would seem that there wouldn’t be room for yet another system.