GMA Calls for Strengthened Self-regulation of Kids Advertising
WASHINGTON -- Self-regulation remains the best way to ensure marketing that fosters healthy children's lifestyles, the Grocery Manufacturers Association (GMA) said on Friday during the second day of the Federal Trade Commission and Department of Health and Human Services Public Workshop on Marketing, Self Regulation, and Childhood Obesity. However, the trade group issued several recommendations to the National Advertising Review Council and the Children's Advertising Review Unit (CARU) to make self-regulation an "even more effective tool."