Hain Celestial

The Organic Trade Association has opened its first office in the nation’s capital, in the Hall of the States at 444 North Capitol Street, NW.

As the latest element of its first consumer marketing and education initiative, the Organic Trade Association (OTA) has rolled out a new consumer web site, “Organic. It’s Worth It,” at www.organicitsworthit.org.

Martha Stewart will be all over the grocery store this holiday season. The seemingly ever-present lifestyle doyenne’s company, Martha Stewart Living Omnimedia, Inc., (MSLO), has joined forces with The Hain Celestial Group, Inc. and its affiliate Hain Pure Protein Corp. on the national rollout of a Martha Stewart-branded food line at retail, including poultry from Plainville Farms, baking mixes from Arrowhead Mills and dried pastas from DeBoles, all employing natural ingredients.

Slated for April 2010, the sixth iteration of the “Go Organic!™ for Earth Day” campaign will include such familiar components as the high-value coupon book, eye-catching point-of-sale materials, and various social media and public relations vehicles, but will now also focus on reaching consumers through an evolving Web site offering a blog, daily giveaways, online coupons, and advice about organic products, among other features.

Miles McEvoy, a member of the Organic Trade Association (OTA), has been chosen to become the new deputy administrator of the U.S. Department of Agriculture’s (USDA’s) National Organic Program (NOP).

On the heels of Brooklyn, N.Y.-based Kosher gourmet supermarket Pomegranate’s announced plans to offer new selections and recipes for the High Holidays celebrated by Jewish consumers, other grocers have rolled out their own programs.

Gluten Free Café™ from The Hain Celestial Group has expanded its offering with the launch of two new frozen entrées.

Earth’s Best® has expanded its Sesame Street® toddler food line with frozen French Toast Sticks. The 70 percent organic items are made with organic whole grain wheat and provide 9 grams of whole grains per serving.