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Food Lion's Bloom Takes Lifestyle Mag Strategy to Next Level
SALISBURY, N.C. -- Bloom, the experimental banner introduced by Food Lion in 2003, is the latest supermarket to launch a consumer lifestyle publication. Unlike other in-house supermarket magazines, however, Bloom's new publication goes way beyond food. -
Food Lion's Bloom Takes Lifestyle Mag Strategy to Next Level
SALISBURY, N.C. -- Bloom, the experimental banner introduced by Food Lion in 2003, is the latest supermarket to launch a consumer lifestyle publication. Unlike other in-house supermarket magazines, however, Bloom's new publication goes way beyond food.