Daymon

NEW YORK -- Although many research studies have documented that Hispanic consumers are more brand loyal than the general population, that doesn't mean that they cannot be lured by a well-planned store label program. That was the message of Ana Lilienfeld, senior director of strategy, and Albert Greenwood, business development manager, for Daymon Worldwide, a private label super-broker, during a session held yesterday here at the Expo Comida Latina trade show.

STAMFORD, Conn. - Daymon Worldwide here, a leading private label sales and marketing firm, has named Barbara Simkins to the newly created post of director of retail services, to enhance the company's involvement in retail marketing, sales, and execution of private label brands directly at the store level.