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01/25/2021

Coca-Cola Coffee Makes U.S. Debut With Drone Deliveries From Walmart

Mike Troy
Editorial Director, Grocery Group
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Coca-Cola Coffee drone delivery
Drone deliveries of a new Coca-Cola product were available from a Walmart supercenter in Coffee County, Georgia on Jan. 26-27.

The skies over Coffee County, Georgia will be buzzing with drones on January 26-27 as the new Coca-Cola with Coffee product is delivered via drone from a Walmart supercenter.

Drone deliveries will be made during daylight hours to single family homes within a one-mile radius of a Walmart supercenter. Coca-Cola teamed up with Walmart and DroneUp, a nationwide drone services provider, to offer a two pack of Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar for $2.32. The offer is available to those who opted in last summer to receive updates about the product launch.

Also, beginning on Jan. 25, customers could receive a free can of Coca-Cola with Coffee, using the Ibotta app, at Walmart stores across the country.

The U.S. is the 50th market to launch Coca-Cola with Coffee, which was first piloted in Japan in 2018. In each country, Coca-Cola tailors the recipe and packaging mix to meet local tastes.

“Coca-Cola with Coffee is a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up we all want, especially in today’s work-from-home environment. We’re fulfilling this need state and occasion in a uniquely Coca-Cola way,” said Brandan Strickland, brand director, Coca-Cola Trademark. “Many people are often torn between reaching for a soft drink or a coffee at 3 p.m. at work, at school or on the go. Now, you don’t need to leave Coca-Cola to get your coffee fix.”

Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar combine the flavor of Coca-Cola with Brazilian coffee to create three flavors – Dark Blend, Vanilla and Caramel. The zero-sugar counterpart comes in Dark Blend and Vanilla. All varieties are shelf-stable and contain 69 mg of caffeine per 12-oz. can.