Challenging the Meat Industry to Break the Pattern

The traditional mom, who has always been in charge of grocery shopping for the household, has evolved. Once trusting, hopeful and overly indulgent, today’s moms are more cautious, socially savvy and careful with their spending.

While the traditional shopper has changed, there is another consumer group that retailers can’t afford to ignore. Midan Marketing will be sharing insights into this emerging shopper group as well as several other consumer trends during its webinar, Breaking the Pattern, scheduled for March 20.

“The industry has been talking about the same shifts in consumer behavior for years,” said Michael Uetz, principal of Midan Marketing. “We’ve identified several new emerging shopper groups that meat industry leaders must recognize and respond to if they want to keep up with their consumers.”

As part of Midan’s brand new research platform, “The Consumers’ Case,” Breaking the Pattern is the first of an ongoing series of market research studies designed to educate meat industry leaders on the constantly evolving consumer. Midan’s goal for this new platform is to transform the meat department from the cold “sea of red” to an engaging shopping experience for tomorrow’s consumer.

“The meat department has historically had a reputation for being slow to respond and evolve,” Uetz said. “With consumers’ attitudes and behaviors changing rapidly, we saw a need to build the ‘Consumers’ Case’ platform to identify key consumer trends in the marketplace, and assist the industry in developing solutions that respond to these trends.”

Breaking the Pattern is scheduled for 2 p.m. EST Tuesday, March 20. All meat industry leaders are invited to participate.

The launch of “The Consumers’ Case” is part of Midan Marketing’s new brand image that reflects the company’s growth, expertise and passion for the meat industry.

Midan Marketing is a full-service marketing firm with offices in Chicago and Statesville, N.C.