07/27/2021 Acquires 3PL Provider Sauceda

E-commerce company improves its fulfillment solutions as it expands
Lynn Petrak
Senior Editor
Lynn Petrak profile picture Acquires 3PL Provider Sauceda
From right to left: Sauceda Founders Priscilla Sauceda and Jay B. Sauceda, and's Chief Logistics Officer Saheb Sabharwal.

E-commerce service provider of Houston, Texas, announced that it is acquiring 3PL company Sauceda Industries LLC. The move strengthens’s fulfillment capability at a time when the company is growing its network and footprint across the United States and seeking to bring all e-commerce functions under a unified umbrella.

"Nobody starts an online store so they can get into the warehousing business. That's why order fulfillment is the No. 1 pain point as e-commerce founders build their brands," explained Saheb Sabharwal, chief logistics officer at "We're excited to have Sauceda join as we grow our end-to-end nationwide logistics network to provide 1-2 day shipping for our fast-growing partner-brands." will tap into Sauceda’s approach of providing flexible, scalable services including D2C fulfillment, subscriptions fulfillment, B2B fulfillment, storage-as-a-service and FBA prep. In its work with a variety of brands, Sauceda has integrated with several leading e-commerce platforms, such as Shopify, Amazon and Walmart, among others.  

"In the past eight years the Sauceda Industries team has shown that people-focused brands are served best by a brand-focused 3PL," said Jay B. Sauceda, co-founder and CEO of the Austin, Texas-based Sauceda Industries. "By joining the family, we'll be able to bring that vision to an even bigger audience, and give brands across North America the scalable, customer and people-centric logistical support they need to realize their full potential."

Founded in September 2020, is an e-commerce-as-a-service provider that offers a variety of business solutions, including online store software, digital marketing and advertising services, fulfillment services, financial services and customer service capabilities that allow brands to work with a single partner.

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