Cargill Relaunches Tender Choice Branded Pork Line

Armed with a fresh new logo, improved on-pack communication and a new Tender Sure guarantee, Cargill Meat Solutions has embarked on a relaunch of its premium enhanced Tender Choice brand pork line to help retailers drive fresh pork sales and repeat customers in meat departments across the country.

The move follows on the heels of a year’s worth of in-home testing and focus groups Cargill undertook, the results of which revealed that consumers want more easy and convenient meal offerings, plus a guarantee that their pork will be tender, juicy and delicious every time. The improved packaging features on-package recipes, preparation tips, product benefits and the Tender Sure guarantee, which is based on the Wichita, Kan.-based company’s proprietary marinade process that locks in the meat’s natural flavor and juices to provide a consistently tender eating experience.

Retailers will benefit directly from the Tender Choice program through integrated marketing support in the meat department via education, consumer promotions and point-of-sale materials that offer visual appeal to shoppers, according to Cargill.

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