Cargill Line Bows Instructional Vids for At-Home Cooks

To spur consumer confidence in selecting and preparing pork for meals in their home kitchens, Cargill’s all-natural Good Nature pork brand has launched a series of chef-led how-to videos at GoodNaturePork.com. The online feature will help at-home cooks become more familiar with preparing pork recipes.

“I frequently get asked how to properly prepare pork for meals,” said Pete Geoghegan, the Good Nature chef featured in the online videos. “Too many times, people overcook pork because they’re unfamiliar with the cuts. I hope with the help of these videos, they can better enjoy their dining experiences at home.”

The video series includes cooking instructions, step-by-step how-to demos and a short introduction on how Good Nature is “beyond natural.”

“Natural and organic shoppers want to connect with their food on a higher level,” noted Joe Linot, pork marketing manager at Minneapolis-based Cargill. “Those shoppers are looking for more information on their food and want to build a relationship with the brand. The addition of these videos to our Good Nature site will help meet that growing need.”

With the ongoing and expected growth within the natural and organic food segments, Good Nature will continue to identify additional relationship-building tools, such as the chef-led videos, to best meet the growing needs of its end-users.

For more information, visit www.cargill.com.