Campbell Names VP, Integrated Marketing

Campbell Soup Co. has named Yin Woon Rani to the role of VP, Integrated Marketing, effective Jan 2.

Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies. She will report to Michael Senackerib, senior vice president – chief marketing officer.

Prior to joining Campbell, Rani was president, North America, for global media company Universal McCann, the largest operating unit within IPG’s Mediabrands group, where she managed more than $7 billion in billings.

Rani was responsible for all North American operations, including new product and service offerings, strategy and innovation, planning and buying and business development. Additionally, she led significant change management efforts across five offices to upgrade talent and integrate strategy, online and offline media and custom content.

According to Senackerib, Rani’s “broad experience will be instrumental in leading our efforts to create integrated consumer experiences and ensure our brands have purposeful positions in the lives of people who enjoy our foods and beverages.”