Campbell Names New Prez of U.S. Retail

Camden, N.J.-based Campbell Soup Co. has appointed Ed Carolan as president, U.S. retail and Tim Hassett as SVP and general manager, away from home, and chief customer officer of Campbell North America. Both will report to Mark Alexander, president - Campbell North America.

According to Alexander, “Ed and Tim are outstanding leaders who have delivered strong results throughout their Campbell careers. The company will certainly benefit as they bring their experience and knowledge into their new roles, to drive growth by strengthening our core business in the U.S. and by expanding into faster-growing spaces.”
Carolan will assume responsibility for Campbell's $3.5 billion U.S. soup, sauces and beverages business. Since 2011, he has led Campbell’s core U.S. soup and simple meals business. Under his leadership, Campbell has delivered four consecutive quarters of growth in U.S. soup. Prior to that, he served as general manager - Pepperidge Farm Snacks division, with responsibility for the company’s crackers and cookies business, where he accelerated growth behind Goldfish crackers. From 2006 to 2009, he was general manager of Campbell’s StockPot and North America Foodservice business. Prior to joining Campbell, Carolan spent five years in brand management positions at Procter & Gamble in both the U.S. and Europe.
Hassett will now lead Campbell’s North America foodservice business and its retail fresh soups and sauces business, as well as expanding the availability of Campbell’s products in the immediate consumption and e-commerce channels. In addition to the away from home position, as chief customer officer of Campbell North America, he will bring together sales teams to build strategic joint business plans with Campbell's customers in a unified fashion. Most recently, Hassett served as senior VP, sales - Campbell North America. Before that, he spent almost seven years at Pepperidge Farm, first as SVP - sales, and then as general manager of the fresh/frozen bakery business. In both roles, Hassett’s teams delivered share and earnings growth. Prior to Campbell, Hassett spent three years at Kellogg Company and earlier in his career spent 15 years with Procter & Gamble in a variety of sales and business unit roles.
In other company news, Campbell North America innovation VP Darren Serrao has been promoted to SVP, innovation and new business development, where he will remain focused on leading innovation, commercialization and new business opportunities. Serrao has led the launch of several new products designed to expand into faster growing segments and appeal to new consumer groups.
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