Butterball Foodservice Launches ‘Turkey Time’

Butterball Foodservice, in partnership with Marriner Marketing Solutions, has introduced a new digital strategy called “Turkey Time.” The resource center provides professional chefs with a wealth of relevant and helpful information to aid the development of turkey menu items.

Backed by Marriner’s proprietary research and insights, the content includes trends and data, menu inspiration, chef-generated ideas, instant polls and a nutritional comparison tool. To generate awareness for the new Turkey Time resource center, the program features online advertising, e-marketing and social media.

“Developing custom content for specific target audiences in a relevant way is a significant opportunity for all areas of food marketing,” noted Tighe Merkert, president of Marriner, Butterball Foodservice’s agency of record since 2011. “With an industry-leading partner like Butterball, leveraging their turkey expertise and our clarity-driven insights created a fresh approach in this area.”

“Marriner provided the strategic guidance to develop a robust content solution that will generate the appropriate awareness for Turkey Time,” added Richie Jenkins, director of marketing at Garner, N.C.-based Butterball Foodservice. “The initiative showcases our category leadership in turkey and provides a unique resource for chefs and restaurateurs who are looking for new ideas and information. We are committed to supporting culinary professionals and enhancing our brand awareness throughout the industry.”

Among Marriner’s other food industry clients are Ferrero USA/Nutella, McCormick & Co., Zatarain’s, Phillips, Rich Products Corp., Knouse Foods and USA Rice Federation.