Budweiser Introduces MLB-branded Cans
Budweiser, the official beer sponsor of Major League Baseball, is helping baseball fans celebrate MLB's opening week with the launch of limited-time Budweiser cans and bottles. More than six million cases of Budweiser products will feature the marks of Major League Baseball and 23 of its 30 teams, totaling more than 142 million cans and bottles nationwide.
Budweiser also will host pre-game build-a-bars prior to home openers in select markets; and in St. Louis, Los Angeles, Cincinnati and Tampa, the Budweiser Clydesdales will make a special delivery of opening day tickets to one fan’s home as part of the brand’s text-to-win promotion.
In August 2012, Anheuser-Busch and Major League Baseball Properties inked a six-year renewal of the sponsorship agreement that designates Budweiser as the official beer sponsor of Major League Baseball. As part of the sponsorship renewal, Budweiser became the presenting sponsor of MLB opening week and continued its exclusive rights within the malt beverage category to use the MLB marks and logos.
St. Louis-based Anheuser-Busch brews Budweiser and Bud Light, two of the world’s largest-selling beers. The company is a wholly owned subsidiary of Anheuser-Busch InBev, the leading global brewer.