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Bryan Posselli to Lead New Salt Lake Wild Oats

SALT LAKE CITY – National and organic foods retailer Wild Oats Markets, Inc. named
Bryan Posselli as store director of its newest store in Salt Lake City. Posselli will lead a
team of approximately 100 employees when the store opens February 16.

Posselli brings 14 years of experience exclusively in the natural foods channel. Most
recently, he was general manager/store director at New Frontiers in Salt Lake City, a chain
that was acquired by Wild Oats in 1997.
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