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Brookshire's Aids First Responders With Gatorade Promotion

Brookshire’s and Gatorade have teamed up for the fourth consecutive year to help emergency first responders in Texas, Louisiana and Arkansas stay hydrated. During the promotion, which runs from May 11 through June 7, customers who purchase five participating products in a single transaction will receive 200 bonus yourpoints and can donate some or all of the products in specially marked bins.

The participating products include 32-ounce bottles of Gatorade, 6-count Gatorade Chews, 710-milliliter bottles of Propel water or 750-milliliter bottles of Electrolyte Water. All of the donated products go to local firefighters, police officers and emergency medical technicians who serve areas where Brookshire’s stores are located. The customers’ bonus yourpoints can be applied to fuel or grocery purchases.

“Summer months in our area can become quite hot, and helping our emergency responders as they maintain the safety of our communities during this season is essential,” said Mike Terry, EVP of retail operations and category management for the Tyler, Texas-based chain. “We are proud to again partner with Gatorade to support our first responders and reward customers as they receive bonus yourpoints for their purchases.”

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